IBM Ramps Up Their Quantum Marketing Activities

In an announcement last week, IBM announced its first early access clients to its IBM Q™ commercial quantum computing system. They include: JPMorgan Chase, Daimler AG, Samsung, JSR Corporation, Barclays, Hitachi Metals, Honda, Nagase, Keio University, Oak Ridge National Lab, Oxford University and University of Melbourne.  These clients will explore some initial applications for use of quantum computing in business and science.

However, it should be noted that IBM is doing much more than just landing some early clients.  Additional activities to develop an infrastructure and expand the base of potential clients include the following:

So with the possible exception of D-Wave, IBM has been the most aggressive of all the other companies in the quantum industry to ramp up their marketing activities, develop infrastructure, expand their base of potential clients, and set the stage for increasing levels of commercial revenue and market share in the coming years.  This certainly makes sense because quantum computing can be quite synergistic with some of IBM’s other focus areas including cloud computing, cognitive computing, data analytics, and Watson. I’m sure many of the other quantum computing companies will follow suit, but at this point it seems that IBM is working to obtain the first mover advantage.


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