The Quantum Hype Curve: Balancing Excitement and Realism in Tech Communications
dougfinke2025-09-27T11:48:32-07:00By Rob Ford, 5WPR Managing Partner & EVP Quantum computing has captured the imagination of technologists, investors, and the public alike. Its potential to transform industries from finance and logistics to pharmaceuticals and cybersecurity is immense. Yet the technology is still emerging, and the gap between its current capabilities and its potential often leads to inflated expectations. For PR and marketing professionals working in this space, the challenge is clear. How do you communicate the promise of quantum computing without overselling while still generating excitement and credibility? Understanding the Quantum Hype Curve The concept of the hype curve, popularized by Gartner, illustrates [...]