Crafting the Quantum Narrative: A How-To for Press Releases
dougfinke2025-04-15T16:59:33-07:00By Rob Ford, 5WPR Managing Partner & EVP In the quantum computing sector, an industry moving at breakneck speed with dense, often opaque science, communication is as critical as computation. A press release, when used right, can be powerful. But many companies miss the mark by aiming it at the wrong audience or using it for the wrong purpose. A press release is not catch-all content. It has a job: to inform the press of something newsworthy. If it doesn’t clear that bar, dressing it up in PR format won’t help, it just adds to the noise journalists are trying to [...]